The large household appliances market in Turkey
October 2006, I Ed. , 68 pages
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Report Code: AP.20
Copyright: CSIL Milano
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Turkey is a market with an increasing capacity and production of household appliances.
The increasing activity in the construction industry and following demand in especially built-in products triggered by apartment complexes makes Turkey an attractive country for investments.This report offers a comprehensive picture of the large household appliance market in Turkey, providing trends in household appliances production and consumption, imports and exports, as well as data on the supply structure and company profiles of the major household appliances manufacturers in Turkey.As far as the products are concerned, the report provides reference prices for refrigerators, washing machines, dishwashers, ovens, hoods and built-in ovens and hobs with estimated market shares for each product, together with an overview of the product trends in Turkey.The Turkish appliances industry has a distinct distribution network.
The distribution section analyses the supply chain and the structure of independent distribution channels.
The section is completed with an overview of large chains and malls.One section is dedicated to the driving forces behind demand containing micro-economic indicators and construction industry trends.
Other factors are considered such as population and revenues.
The report includes addresses of around 120 Turkish operators in the appliance industry: appliance manufacturers and importers, kitchen furniture manufacturers and franchisees, appliances and kitchen furniture associations, magazines and online portals and a selection of white good retailers.
Among the covered products: built-in appliances, free-standing appliances, refrigerators, freezers, clothes washers (washing machines), dishwashers, cooking appliances (hobs, ovens), hoods, microwave ovens.
Abstract of Table of Contents
- Introduction and basic data
- -Production, consumption, imports, exports for:
- -Washing machines
- -Cooking elements
- Business trends
- -Built-in market, 2005
- -Strategic analysis and projections, forecasts 2007-2013
- International trade
- -Exports and imports for:
- -household appliances
- -Refrigerators and Freezers
- -Kitchen furniture
- Competitive system: refrigerators, dishwashers, washing machines
- Brands present in the Turkish market specialised in built-in appliances
- Competitive system: cooking appliances
- Competitive system: kitchen furniture
- -supply chain
- -structure of The independent distribution channel
- -An overview of Large Chains and malls
- Driving forces behind demand
- -Micro-economic indicators
- -turnover per employee and labour costs
- -Construction industry trends
- Appendix: list of companies
Selected companies mentioned:
Arcelik (Beko), As Royal, Auer, BSH Turkey (Bosch, Siemens, Profilo), ICF, Indesit, Electrolux, Esco, Faber Flamina, Franke, Gaggenau, Intema, Isitas, Istikbal Regina, Kaledekor, Kenwood, Miele, Mopas, Norm+, Samsung, Silverline, Susler, Termikel, Teba, Teka, Tumsan AS, Vestel, Zanussi
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