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The kitchen furniture market in China

VIII Ed. , 159 pages
Price (single user license): EUR 1600.00 / US$ 1902.72
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Language: English
Report Code: S30
Publisher: CSIL
Copyright: CSIL Milano
Status:available for online purchase and immediate download

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Description

This report provides a comprehensive picture of the kitchen furniture industry in China, enhanced by historical trends on production, consumption and international trade, analysis of the production and distribution systems and information on major players. The study also includes forecasts of the real growth of the market for the years 2020 and 2021, which includes the effects of the coronavirus pandemics. The research was carried out via direct interviews with Chinese and international kitchen furniture manufacturers operating in China.

 

Kitchen furniture exports and imports are broken down by country and by geographical region of origin/destination. Historical data are provided for the time frame 2014-2019. A similar analysis was conducted for the international trade of a list of selected appliances (refrigerator and freezers, cooking appliances, clothes washers and driers, dishwashing machines, hoods) relevant for the kitchen industry for the period 2013-2018.

 

Chinese kitchen production is analysed by including historical series of kitchen production in value and volume for the years 2014-2019. Kitchen production in China is broken down according to:

  • style (classic, country, modern basic, modern, design, high tech);
  • cabinet door material (solid wood, veneer, laminated, decorative paper, thermoplastics, lacquered, melamine, aluminium, glass);
  • cabinet door colour (white, bright, neutral) and lacquering (bright, opaque);
  • worktop material (solid surface materials, natural and engineered stone, laminated, tiles, steel and aluminium, wood, glass).


The chapter on the distribution system offers an analysis of the major sales channels (contract/building trade, kitchen specialists, furniture shops, furniture chains, and DIY) for kitchen and their 2014-2019 trends, including a list of the main kitchen furniture retailers in the major Chinese provinces and short profiles of the leading furniture chains. Reference prices for kitchen furniture and the weight of built-in appliances on the value of the kitchen market are also considered. The analysis also includes the profiles of 22 Chinese cities, which include economic and demographic statistics, kitchen demands, an indicator that ranks the cities according to their business attractiveness, and the analysis of the commercial areas of each city through the geolocation of over 65 brands.

 

An in-depth analysis of the competitive system identifies the leading Chinese manufacturers by kitchen production, sales, price range and exports. Updated company profiles of the top manufacturers provide data on the company's total turnover, number of employees, export share, location of manufacturing plants and distribution channels. The competitive system analysis also identifies a selection of leading international kitchen manufacturers operating on the Chinese market, providing descriptions of their distribution strategies and short company profiles.

 

The final chapter tries to identify the major domestic demand determinants, which includes macro-economic indicators (country indicators, real growth of GDP and inflation up to 2021, population indicators, data on disposable income and wealth, data on construction sector and real estate); population dynamics (population, urbanization, analysis of the top cities); consumers' trends and preferences; real estate and construction sector development (investments in residential building, data on the construction sector).

 

A list of more than 60 major players in the kitchen furniture industry in China is also included.

China. Export of kitchen furniture by geographical area. US$ million 2014-2019

china kitchen furniture exports

In 2019, the kitchen furniture market reached a value of US$ 6.3 billion (RMB 43,568 million) at factory price in China, accounting for around 5% of the world furniture market. Approximately 3.4 million kitchens were produced by Chinese kitchen furniture firms, of which around 509 thousand were addressed to exports and over 2.8 million to the domestic market. Exports, which account for over 18% of the local production, declined by 28% compared to 2018 (-24.8% in RMB), mainly due to the trade frictions with the USA that still remain their largest destination market. From the competitive system perspective, although the kitchen furniture market has been traditionally more fragmented than those of other type furniture, most of the production of kitchen furniture is managed by the top 50 players, which accounts for over 55% of its total value. In fact, over the last few years, the industry has undergone a process of consolidation, including several IPO and M&A. Oppein confirmed as the largest player in the internal market as well as the major Chinese manufacturer. Ikea ranks 7th in term of sales in the country. ZBOM is leader in the middle price market. In the middle-upper market Schmidt and Hanex are among the top players. Boffi and Poggenpohl ranks in top positions as far as the luxury market is concerned.

Abstract of Table of Contents

Research field and methodology
Basic Data
Overview: Production, International trade, Consumption
Furniture consumption by segment
World market of kitchen furniture: production and consumption. Focus on selected countries. Comparison with macro indicators
The activity trend
Production, International trade, Consumption, 2014-2019. US$ Million, RMB Million, Thousand units , Prices US$ per unit
Consumption, forecasts 2020-2021. Thousand units
The openness of the kitchen furniture market, 2014-2019
International trade
China and Hong Kong. Exports and Imports of kitchen furniture by country and by geographical area, 2014-2019
World market of kitchen furniture. Main origin of imports for selected countries
Trade of major appliances (focus on selected products). Exports and Imports by country and by geographical area, 2013-2018
- Hoods
- Refrigerators and Freezers
- Dishwashers
- Cooking Appliances
- Washing machines
Kitchen furniture supply structure
Productive clusters and Employment
- Location of a sample of 100 kitchen furniture and appliance manufacturers, by Province
- Year of establishment, number of employees and covered plant surface in sqm in a sample of companies
- Local production districts by specialization
- Number of employees and average turnover per employee in a sample of companies
Breakdown of kitchen furniture by style
- Breakdown of supply by style. Data 2015-2017-2019
- Breakdown of supply by style in a sample of companies
Breakdown of supply by cabinet door material and colour
- Breakdown of supply by cabinet door material, colour, lacquering. Data 2015-2017-2019
- Breakdown of supply by cabinet door material and colour in a sample of companies
- Most used colours for cabinet doors in a sample of companies
- Most used types of wood for cabinet doors in a sample of companies
Breakdown of supply by worktop material
- Breakdown of supply by worktop material. Data 2015-2017-2019
- Breakdown of supply by worktop material in a sample of companies
Manufacturers of cabinet doors and other components
Distribution
Distribution pattern in a sample of companies
- Breakdown of domestic kitchen sales by distribution channel. Data 2015-2017-2019
- Breakdown of domestic kitchen sales by distribution channel in a sample of companies
- Number of outlets and average turnover per outlet in a sample of companies
- Main Kitchen furniture retailers in: Guangzhou; Chengdu; Xian; Donguan; Beijing; Qingdao; Hangzhou; Shanghai; Shengyang; Shenzen; Fuzhou
Main furniture chains
Main DIY and Department Stores
Kitchen demand in a selected sample of Chinese cities
Reference prices for kitchen furniture and appliances
Jointed sales of kitchen furniture and built-in appliances
- Incidence of built-in appliances on the total value of kitchen consumption. Data 2015-2017-2019
- Incidence of built-in appliances on total kitchen sold in a sample of companies.
Leading Electronics-Appliances Stores: Short Profiles.
The Competitive System
Top 50 players
- Top 50 Chinese kitchen furniture manufacturers: sales, market shares and short profiles
Main exporters
- Export sales in a sample of Chinese kitchen furniture manufacturers
- Export sales in a sample of Chinese kitchen furniture manufacturers by Country/Area
Sales in China
- Top 50 players in the Chinese kitchen furniture market: Sales and market shares
Sales by average factory price
- Kitchen furniture market. Top players in the low price range
- Kitchen furniture market. Top players in the middle-low price range
- Kitchen furniture market. Top players in the middle price range
- Kitchen furniture market. Top players in the upper-middle price range
- Kitchen furniture market. Top players in the upper price range
- Kitchen furniture market. Top players in the luxory
Sales by region
- Breakdown of domestic kitchen sales by region in a sample of companies
Foreign kitchen furniture players in China
- Kitchen furniture sales in China from foreign brands
Economic trend and demand determinants
Macroeconomic data
Population and urbanization process
Construction sector and real estate
Annex I: Architects and Interior Designers
Annex II: List of Chinese companies mentioned and/or interviewed

Selected companies mentioned:

Acusi, Aisen, Akani, Amblem, Aodu , Arrow, Baineng, Beigeer, Bigtime, Borcci (Fotile), Borlonclan, Cacar, Canbo, Daeshin, Debao, Deson , Dicano, Doton, Elabor , Eueasa, Euromax Neuvelle, Haier, Hanex, Haozhaotou, Homtor, Ikea, Jiaci, Joydar, Kangjie, Kenner, Macess, Macro, Mekea, Mkxy, Nbmin, Olo Home, Oppein, Oulin, Oupu, Ouyi, Pianor, Rebon, Schmidt, Siples, Nobilia, Vidas, Vifa Kitchen, Wanjia, Welon, Yalig, Häcker Küchen, ZBOM Cabinets

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