Furniture retailing in Italy

Description

Italy is the fourth largest market in Western Europe, providing about 11% of WE demand. Italy is a closed market, with imported home furniture satisfying only 18% of domestic demand (Western Europe: about 51%). In recent years, the weight of Chinese imports has been decreasing in favour of Central Eastern and Western European suppliers. The peculiarity of the Italian furniture distribution system, compared to the other Western European countries, is the large share of sales made through small scale independent retailers, even though their market share is continuously being eroded by the specialist large-scale retailers.

This report on the home furniture retail industry in Italy includes:

• Macroeconomic indicators with information on the Italian economy;
• Historic and average trends and value of home furniture consumption at retail prices, 2011-2017;
• Analysis of home furniture imports by segment (upholstered furniture, non-upholstered seats, kitchen furniture, dining and living room furniture, bedroom furniture, mattresses). Value of furniture imports between 2011 and 2016 and imports penetration ratio by segment 2011-2016. The main countries of origin of furniture imports into Italy;
• Home furniture sales by distribution channel (large-scale specialist distribution, small independent retailers, non-specialist furniture distribution);
• Furniture retailers: profiles of 20 retailers including sales performances; and other furniture retailers operating in Italy with their product specialisation and number of stores;
• Business Profile: forecasts, demand determinants and market opportunities in Italy;
• Also available for the European Union as a whole, Furniture distribution in Europe, which offers a comparative analysis of home furniture distribution in 13 European countries (Austria, Belgium-Luxembourg, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, Switzerland and the United Kingdom) providing trends in home furniture consumption, market shares of distribution channels, retail formats and home furniture imports with short company profiles of the leading retailers.

   

Abstract of Table of Contents

THE FURNITURE DISTRIBUTION IN ITALY

Home furniture market and performance

- Home furniture consumption at retail price

- Home furniture imports

- Furniture prices

- Consumption by segments (Kitchen furniture, Upholstered furniture, Bedroom furniture, Furniture for dining and living rooms, Mattresses, Non-Upholstered seats)

Home furniture distribution channels

- Furniture distribution channels (furniture chains, franchises, buying groups; independent furniture retailers; non-specialist distributors (department stores, multi-stores, hypermarkets, DIY, mail order); direct sales and craftsmen)

Leading furniture retailers

Forecasts, demand determinants and market opportunities

Home furniture imports

Selected companies mentioned:

Bergamin, Chateau d'Ax, Divani&Divani, GranCasa, GruppoSME, Mercatone Uno, PoltroneSofà, Perdormire, Ricci Casa