E-commerce for the furniture industry. The new edition of CSIL report to be issued in December 2020
The Covid-19 outbreak is impacting the whole furniture business, with different degrees of intensity on countries and product segments. The pandemic also affects the consumption patterns shaping to the changing environment. Consequently, companies’ strategies, as the increasing role of online sales and supplied products are evolving.
What is the incidence of e-commerce in the whole furniture sector and the major current trends? If you are a furniture manufacturer, click here below to take part in the CSIL survey and leave us your email to receive a free summary of the main research findings. It will take only 5 minutes. Thank you for your collaboration!
FROM BRICK AND MORTAR TO E-COMMERCE: A TREND ALREADY UNDERWAY
The consumer's experience in purchasing furniture and furnishing products is increasingly shifting from tactile to digital. This is not a very recent transition, as e-commerce was already increasing as a way to shop furniture before Covid-19 spreading.
Last year, CSIL estimated that around 6% of global furniture sales were driven by the e-commerce channel. While world furniture consumption increased by 5% on average between 2016 and 2018, the online sales channel outperformed with +27% average annual growth over the same period.
With today's social distancing requirements, the purchase of sofas to sit on, mattresses to lie down on, and even office chairs to sit on, now that working from home is gaining momentum, is a process even more made online.
E-COMMERCE: AN OPPORTUNITY FOR BOTH FURNITURE RETAILERS AND MANUFACTURERS
In the CSIL report 'E-commerce in the mattress industry' (Oct 2020) already emerged a fast increase in online sales among the largest retailers of home furniture and mattresses (in particular online mattress companies) during the first semester of 2020.
We are now working on a new edition of the report 'E-commerce for the furniture industry' (link goes to the previous edition) to be issued in December 2020, also launching a survey to gather the opinion of furniture manufacturers, understand their expectations, and analyse e-commerce approach and strategies and products most in-demand in the web channel.
Data supplied in the questionnaire will be processed anonymously and in aggregate form and used by CSIL for the purposes of economic-statistical study. Personal data are handled by CSIL according to the EU General Data Protection Regulation (GDPR 2016/679).