1500

1500

Built-in appliances distribution and brand image in the CZECH REPUBLIC

Furnishings & related sectors | June 2005

1500

June 2005, II Ed. , 48 pages
Price (single user license): EUR 1500 / USD 1635
For multiple/corporate license prices please contact us
Language: English

Report code: AP.12
Publisher: CSIL
Status: available for online purchase and immediate download

This report provides a qualitative and quantitative study of the distribution of built-in appliances in the Czech Republic as well as an analysis of the trade satisfaction of the main brands of built-in appliances present in the Czech market.

The research includes an overview of the kitchen furniture market providing data on the supply and trade of kitchen furniture, consumption, the leading kitchen furniture manufacturers and distribution channels.

Distribution flows of built-in appliances (supply and sales) are analysed by customer type (appliance chains, kitchen furniture retailers, kitchen manufacturers, wholesalers).

As far as the products are concerned, the report provides a breakdown by type (hobs, ovens, hoods, dishwashers, refrigerators) in a sample of companies, with rankings of the main brands.

The analysis of brand image is based on strong and weak characteristics pointed out for each built-in appliances’ brand according to the following criteria: frequency/easy approach with supplier, front staff professionalism, punctuality in delivering, after sales technical assistance, price, aesthetic qualities of the product/design, wide range of products and models, innovation, brand fame/advertising, availability of merchandising material.

Covered brands: AEG, BSH, Electrolux, Fagor, Gorenje, Miele, Whirlpool, Zanussi.

The research is based on interviews with 20 commercial firms operating in the built-in appliances segment (retailers, built-in appliance wholesalers/importers, buying groups, kitchen furniture manufacturers, (kitchen) furniture retailers, large appliances chains, large furniture chains, associations, media).

Addresses of retailers, manufacturers and other companies are also provided.Covered products: built-in appliances, kitchen furniture, cooking appliances (hobs, ovens), hoods, dishwashing machines, refrigerators.

Selected companies

AEG, BSH, Electrolux, Fagor, Gorenje, Miele, Whirlpool, Zanussi.

Abstract of Table of Contents

Czech Republic. The kitchen furniture market
Supply structure, international trade, production, consumption, distribution channels and key players in the Czech kitchen furniture industry

Czech Republic. The built-in appliances market
Size of built-in appliances market, supply breakdown of built in appliances
Product breakdown: hobs, ovens, hoods, dishwashing machines and refrigerators
Reference prices of built in appliances in the Czech market
Estimated market shares within sample

Distribution of built in appliances in the Czech Republic
Appliance chains
Kitchen furniture manufacturers
Kitchen retailers
Furniture chains

Czech Republic. Brand image analysis of main built-in appliances’ brands
Main brands’ market shares within sample and qualitative judgement (strengths and weaknesses)
Products analysed: hobs, ovens, hoods, dishwashers, refrigerators

Criteria on which brand judgements are based
Commercial: frequency/easy approach with supplier, front staff professionalism
Service: punctuality in delivering, after sales technical assistance
Product: price, aesthetic qualities of the product/design, wide range of products/models, innovation
Promotional: brand fame/advertising, availability of merchandising material

Strengths and weaknesses of the built-in appliances’ Groups and brands
AEG, BSH, Electrolux, Fagor, Gorenje, Miele, Whirlpool, Zanussi

Appendix:
Questionnaire used in the survey
About 40 addresses of companies (retailers, manufacturers and others)

This report provides a qualitative and quantitative study of the distribution of built-in appliances in the Czech Republic as well as an analysis of the trade satisfaction of the main brands of built-in appliances present in the Czech market.

The research includes an overview of the kitchen furniture market providing data on the supply and trade of kitchen furniture, consumption, the leading kitchen furniture manufacturers and distribution channels.

Distribution flows of built-in appliances (supply and sales) are analysed by customer type (appliance chains, kitchen furniture retailers, kitchen manufacturers, wholesalers).

As far as the products are concerned, the report provides a breakdown by type (hobs, ovens, hoods, dishwashers, refrigerators) in a sample of companies, with rankings of the main brands.

The analysis of brand image is based on strong and weak characteristics pointed out for each built-in appliances’ brand according to the following criteria: frequency/easy approach with supplier, front staff professionalism, punctuality in delivering, after sales technical assistance, price, aesthetic qualities of the product/design, wide range of products and models, innovation, brand fame/advertising, availability of merchandising material.

Covered brands: AEG, BSH, Electrolux, Fagor, Gorenje, Miele, Whirlpool, Zanussi.

The research is based on interviews with 20 commercial firms operating in the built-in appliances segment (retailers, built-in appliance wholesalers/importers, buying groups, kitchen furniture manufacturers, (kitchen) furniture retailers, large appliances chains, large furniture chains, associations, media).

Addresses of retailers, manufacturers and other companies are also provided.Covered products: built-in appliances, kitchen furniture, cooking appliances (hobs, ovens), hoods, dishwashing machines, refrigerators.

Abstract of Table of Contents

Czech Republic. The kitchen furniture market
Supply structure, international trade, production, consumption, distribution channels and key players in the Czech kitchen furniture industry

Czech Republic. The built-in appliances market
Size of built-in appliances market, supply breakdown of built in appliances
Product breakdown: hobs, ovens, hoods, dishwashing machines and refrigerators
Reference prices of built in appliances in the Czech market
Estimated market shares within sample

Distribution of built in appliances in the Czech Republic
Appliance chains
Kitchen furniture manufacturers
Kitchen retailers
Furniture chains

Czech Republic. Brand image analysis of main built-in appliances’ brands
Main brands’ market shares within sample and qualitative judgement (strengths and weaknesses)
Products analysed: hobs, ovens, hoods, dishwashers, refrigerators

Criteria on which brand judgements are based
Commercial: frequency/easy approach with supplier, front staff professionalism
Service: punctuality in delivering, after sales technical assistance
Product: price, aesthetic qualities of the product/design, wide range of products/models, innovation
Promotional: brand fame/advertising, availability of merchandising material

Strengths and weaknesses of the built-in appliances’ Groups and brands
AEG, BSH, Electrolux, Fagor, Gorenje, Miele, Whirlpool, Zanussi

Appendix:
Questionnaire used in the survey
About 40 addresses of companies (retailers, manufacturers and others)

SEE ALSO

Living room with sofa, armchair and two little coffee tables.
1600

Profiles of 50 major appliance manufacturers worldwide

September 2021, VIII Ed. , 260 pages

The world market of major consumer appliances amounted to US$ 258 billion in 2020 and it is projected versus a double-digit growth during the current year. Company profiles with information on company background, historical and recent facts, basic data (including total turnover of the last five years, white appliances turnover and white appliances share on total production, number of employees …)

White living room with sofa and a coffee table.
1600

World market for professional appliances

November 2020, II Ed. , 190 pages

This Report provides information on the world market for professional appliances including: Foodservice equipment: including refrigeration, dishwashing, cooking appliances; Washing machines (Laundry); Air conditioning; Automatic vending machines

Outdoor furniture: table, sofa and armchair
1000

The Parasol Market in Italy

October 2017, I Ed. , 29 pages

The contract market accounts for 56% of the total value of the parasol market in Italy. The demand for parasols for hotels, bars and restaurants has increased and led to an overall increase in the contract segment.

Living room with sofa and coffee table.
1600

Wooden Furniture Outlook

July 2015, I Ed. , 88 pages

Sofa with coffee table
3000

Built-in appliances distribution and brand image in Italy

November 2014, XX Ed. , 126 pages

This report, yearly published, has reached its xx edition and analyzes the behaviour of the Italian purchasers of built-in appliances taking into consideration: the sales performance for kitchens and built-in appliances, purchasing criteria by major purchasers of built-in appliances, development of brand-name image and customer satisfaction of major built-in appliances purchasers. The study is based on 117 interviews with kitchen furniture manufacturers, built-in appliances wholesalers and specialised appliances chains